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תרגום מאמרים לאתר קופירייטינג / פואנטה

How to write a winning Marketing content

Winning Marketing content! Winning whom
Winning marketing content is a content that creates an Impact and registers in your sub conscious, and it is called a winning message because it can send waves in an ocean full of marketing strategies, but the winner finds the way to surpass those that are not as creative, and can drive the consumer to take that very action we wanted him to take

The Media is the message
When you create a winning marketing message it is important to express clearly the message we want to transfer, a message that will stand out, and we cannot ignore. Such message we can create by content marketing  strategy or combine it with a design of some sort in different media such as print, TV, or internet

Print media and Content Marketing
The print industry still exists regardless of internet marketing, for example, when we create a message for an entrance in a business place, such as hotels or shopping malls, it is important to reflect unity, visually as well as verbally i.e.: a dry cleaner will display an image of a hanger or clothing, an ad for orange juice will display an appetizing image of an Orange

“Standing out”
Copywriting without a design effect can stand out by creating a strong message. For example: if we want to send an “opposite” message we can write it backwards, if we want to write about confusion we can write the letters in the wrong order, we can play with words in every way, to the right, upside down, and so on

Yes, on the WORD alone…
A professional copywriter knows how to “play” with words, and bent parallel meanings, opposites and the same in one sentence
Nick names, slangs, and opposite words can replace the visual effect sometimes
For example a sentence like: “making “waves” in the ocean that will give the “surfer” the “Ride” brand”  will create a visual message without rituality

Internet, websites, and content marketing combined
The new media called internet is a marketing message by itself
In the word INTERNET, the aspects of NEW, ADVANCE, MODERN and COOL already exist
Companies or organizations must take that hidden aspect into consideration while designing and developing a website
It should look, feel, and reflect, young and modern feeling, copywriting and content that is current, which in turn will create a strong marketing message

A winning team
Even if you are not a copywriter, when you the need to create a marketing message, you should chose the right creative team that will combine all the right pieces of messages to a one strong content – the winning marketing message