What is a good Slogan?
A good Slogan is a "one liner" that uses "clever language" to be engraved in your audience minds for as long as possible, in which they connect it to the product or the company you are promoting.
What’s in the Name?
A name for a product or a company, can be the "make it or break it" deal for their success.
For example, can you ever imagine "Coca Cola" being called "Addidas" or vice versa?
Every brand name develops its own character that capture the heart of its target audience, and becomes an icon for that name!